- How to use reddit effectively for SEO?

Shaping the great minds.

Thursday, 12 January 2017

How to use reddit effectively for SEO?

Reddit is a social news aggregation, web content rating, and discussion website. it's A Social news and media aggregation type of site that is founded on June 23, 2005.  Reddit's registered User can submit content, such as text posts or direct links. Registered users can then vote submissions up or down to organize the posts and determine their position on the site's pages. The submissions with the most positive votes appear on the front page or the top of a category. Content entries are organized by areas of interest called "subreddits". The subreddit topics include news, science, gaming, movies,Technology, music, books, fitness, food, and image-sharing, among many others.

As of 2016, Reddit had 540 million monthly visitors (234 million unique users), ranking #11 most visited web-site in US and in the world it's rank was #25. Reddit was founded by University of Virginia Student Steve Huffman and Alexis Ohanian in 2005,They was roommates. As of August 2012, Reddit operates as an independent entity, although Advance is still its largest shareholder.Reddit is based in San Francisco, California. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and also including Marc AndreessenPeter ThielRon ConwaySnoop Dogg, and Jared Leto.

Surprisingly you can use reddit as a SEO & Content Marketing Research.

It all starts with the concept of subreddits. Reddit is made up of “subreddits” – which are small communities organized around a topic where subscribers can submit, vote up or down, and comment on posts and links relevant to a specific subreddit. There is a subreddit organized around every conceivable topic.

The primary challenge is finding subreddits relevant to your website or audience. The easiest way to search for subreddits is to search, then follow “related subreddit” links.


1. Research content ideas

Use subreddits relevant to your industry, field, readership to find content topics and ideas that tend to do well – then imitate & improve. To find content ideas that have worked well, filter subreddits by “Top” – and then by time period (ie, all-time, monthly, this week, etc). By default, the front page of a subreddit is determined by how “hot” a post is, so you’ll see a good bit of new & popular right now posts.Use relevant subreddits to find unanswered questions – and use them to build content on your site. If someone is posting to a subreddit for help, chances are they’ve already Googled once, twice, probably 3+ times to find the answer. Again, look for submissions that have a question mark. You can also filters by If you can build content around those questions, you’ll rank for not only those searches, but also have content that answers similar questions other people are also asking.




2. Get keywords


One of the toughest (and most essential) parts of doing SEO is choosing the right keywords. Aligning the language of your website with the language your audience actually uses to search for your products & services is a core part of SEO

The problem lies with finding keywords that you know you don’t know about. There are plenty of tools that SEOs will use to find these keywords but often they simply can only go as far as your research about an industry will go (and people in the industry won’t realize those keywords are unknown because to them, they are obvious.

It’s like studying the inside of a house where you know there’s a hidden closet somewhere, but you have no idea where it is. But also, the homeowners doesn’t know what closet you’re talking about until you do find it. The only real way to find all the closets is just to watch the homeowners use the house until they stumble on the missing closet.

Subreddits allow you to do just that – watch your audience interact and talk about products & problems in a normal way. It may take some research, but simply reading threads on the right subreddit will give you some golden keywords that simply would not have cropped up otherwise.

The goal with this step is to find the right subreddit, identify posts with a lot of comments & discussion – and read them with an eye towards terms and phrases that have not yet cropped up in your research.

You can also take links to extensive comment section and paste them into Google Keyword Planner.

There’s a new tool called Keyworddit that can automate this process to a degree.

3. Find new sites

A very related problem to the known unknown keyword problem is the known unknown website problem. In every field there are websites that get a huge amount of attention or are a consistent resource. These websites are incredibly important to know for research & promotion, but they often simply don’t crop up in discovery or initial research because they are too obvious or they appeal to your audience indirectly.

For example, if you’re building a content strategy and you want to find productivity blogs to get involved with, you might be able to find LifeHacker or ZenHabits, but you might not easily find Self-Stairway. But you would find them if you started with /r/productivity and clicked through to /r/zenhabits.


In the sidebar of nearly every subreddit, there is a list of recommended subreddits and often a list of recommended websites (sometimes the list will also be in the subreddit Wiki). These sites are chosen by the community and updated, so you’ll be finding the currently popular blogs in the field.




,

No comments:

Post a Comment