- Effective and awesome top 10 Successful Google AdWords Campaign tips.

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Sunday, 6 August 2017

Effective and awesome top 10 Successful Google AdWords Campaign tips.



As Google is telling you , you don't necessarily have to spend a lot on AdWords to get a lot out of the pay-per-click advertising. But even if you have a small daily budget or at least try to ensure that the right people are clicking on your AdWords campaigns.Google AdWords users and experts offer their 10 top tips for AdWords success.

1.Have a comprehensible goal 

"The most important part of any SEM [search engine marketing] campaign is to have a clear goal in mind," says Michael Ortner, CEO, Capterra, which connects buyers and sellers of business software. "With that in mind," Ortner says, "the advertiser needs to know what specific action they are trying to get their target market to perform. Is it completing a lead form? Calling an 800 number? Making an online purchase? Before you go live with your campaign, make sure you've identified that goal and know how you'll measure the results."

2.Give Top Keywords Ample Budget

Here are examples of the different keyword match types:
  • Exact Match looks like this: [Main Street ROI]
  • Phrase Match looks like this: “Main Street ROI”
  • Broad Match looks like this: Main Street ROI
  • Broad Match Modified looks like this:  +Main +Street +ROl

Once you have an idea of what keywords convert best for your business, it’s important to make sure that your budget is being spent to support those keywords.

While you want to leave some budget to be spent on testing new keywords, it’s a good idea to manage your top converting keywords by putting them in their own campaign. Then, you can dedicate the majority of your budget to flow to that campaign so you’re investing in what works. This will ensure your ad spend is directed at the keywords that will perform best for your business.

3. Keep your target customer in mind when writing your ads.

This one is very important. When "writing ads, follow the AIDAS principle of advertising," says Alexa Talpau, director of Online Marketing at Webs9, an Internet marketing company. That is, make sure your ads will "attract the Attention of your audience, raise customer Interest, convince customers that they Desire your product, lead customers towards taking Action (include a call-to-action) and [provide] Satisfaction if they end up choosing your website."

4.Always Use Negative Keywords

Negative keywords help reduce the amount of times your ad is served on irrelevant queries. For example, if you run a dental practice that offers root canals, and you’re bidding on keywords related to root canals, you don’t want your ad to show for someone searching for “root canal malpractice”.
Negatives are particularly important when running Phrase, Broad, and Broad Modified match types. You can always see the actual searches that trigger your ads by going to your keywords tab and clicking on the “search terms” button. If any searches show up in that report that you don’t want to be advertising on, then add them to the negative keyword list.

5.Don't ignore mobile users.

"Ensure that you are using mobile-preferred ads within your enhanced campaigns," says Shelly Cihan, digital marketing manager, Adworkshop, a digital marketing agency. "This allows for customized message and mobile specific calls-to-action (CTAs) that will speak directly to your mobile users," she explains. "Coupling this with a mobile-optimized landing page will result in higher conversion rates and a positive user experience."

6.Always be testing.

"Once you identify your AdWords campaign goal/action, plan various tests to try to maximize your outcome," says Ortner. "These tests [should] span the entire funnel, beginning with identification of keywords to bid on and which ad copy to use, to the design of the landing page and any follow-on email marketing campaigns," he says. "But only run one test at a time. If you change your landing page design and add 20 new keywords to your campaign at the same time, you won't know which change made a bigger impact."

7.Make Sure You’ve Checked The ‘Auto Tagging’.

This is the checkbox that will pass the ‘gclid’ through to Google Analytics and allow AdWords to send data to it as well.

The checkbox is located under Account Settings > Preferences after clicking the wheel at the top right corner of the screen (Next to your customer ID & Email):
AdWords

After that, you’ll have to link your AdWords account to your Analytics account, which is done through the interface of your Analytics account. Only after doing this will you be able to see your AdWords campaigns data in your Analytics reports.

8.Make Sure Everything Is Approved

I know that this might sounds like an obvious tip, but often you’ll be able to find disapproved ads that you missed (and as a result – the entire ad group was inactive), important keywords for which the bid was too low (perhaps a competitor entered the arena and raised the minimal bid?), or keywords that clash with other keywords within a different ad group.

9.Use Google's Remarketing feature.

"Don't neglect Google's Remarketing option," says Christopher S. Penn, vice president, Marketing Technology, SHIFT Communications.

"As long as you've configured it correctly in Google Analytics, Smart Lists leverages Google's big data capabilities to track who has visited your website by any means (including AdWords campaigns), and identifies who is statistically most likely to convert," Penn says. "Google then pushes that data back into AdWords for you to use in your AdWords campaigns for remarketing. It's a powerful tool that not many people know about or have talked about for making the most of your ad dollars."

10.Search Lost IS (budget)
A statistic that’s worth checking at the campaign level is the Search Lost IS column, which will show you the percentage of potential impressions that you lost due to insufficient budget.If you can, go to the CEO and ask him to increase your budget (assuming the campaign is reaching its targets and the conversions that it generates are relevant and profitable enough for you).

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3 comments:

  1. This is really a great share. Thanks a lot! I will try to follow these Google AdWords Campaign tips.

    ReplyDelete
  2. Wow, these are truly very effective and awesome Google Adwords Campaign Management tips. I found this post extremely useful because I too want to run the Adwords campaign for my new blog’s promotion. I will definitely keep all these things in mind.

    ReplyDelete