- Effective ways to Optimize Crawl Budget for SEO! - Crawl budget optimization, Googlebot, Spiders.

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Saturday, 12 August 2017

Effective ways to Optimize Crawl Budget for SEO! - Crawl budget optimization, Googlebot, Spiders.

When we hear the words “search engine optimization,” what do we think of? honestly, My mind leaps straight to a list of SEO ranking factors, such as proper tags, relevant keywords, a clean sitemap, great design elements, and a steady stream of high-quality content.

how does crawl budget optimization overlap with SEO, and what can websites do to improve their crawl rate? so let's start with,

First Things First – What Is a Crawl Budget?

Crawl budget is the number of pages Google will crawl on your site on any given day. This number varies slightly from day to day, but overall it’s relatively stable.Web services and search engines use web crawler bots, also known as “spiders,” and "Googlebot" to crawl web pages, collect information about them, and add them to their index. These spiders also detect links on the pages they visit and attempt to crawl these new pages too.

Depending on the purpose of the crawling, one may distinguish the following types of spiders:

  • Search engine spiders,
  • Web services' spiders,
  • Hacker spiders.

      You can use tools such as Google Search Console and Bing Webmaster Tools to figure out your website’s approximate crawl budget. Just log in to Crawl > Crawl Stats to see the average number of pages crawled per day.remember one thing, “Search engine optimization is focused more upon the process of optimizing for user’s queries. Googlebot optimization is focused upon how Google’s crawler accesses your site.”

      google Search console

      1. Make sure important pages are crawlable, and content that won't provide value if found in search is blocked.

      Your .htaccess and robots.txt should not block the site's important pages, and bots should be able to access CSS and Javascript files. At the same time, you can and should block content that you don't want to show up in search. The best candidates for blocking are pages with duplicated content, 'under construction' areas of the website, dynamically generated URLs, and so on.

      Website Auditor is great for creating and managing robots.txt files.

      2. Avoid long redirect chains.

      If there's an unreasonable number of 301 and 302 redirects in a row on your site, the search spiders will stop following the redirects at some point, and the destination page may not get crawled. More to that, each redirected URL is a waste of a "unit" of your crawl budget. Make sure you use redirects no more than twice in a row, and only when it is absolutely necessary.

      3. Find and fix HTTP errors and Fix Broken Links.

      Any URL that Google fetches, including CSS and Java Script, consumes one unit of your crawl budget. You don't want to waste it on 404 or 503 pages, do you? Take a moment to test your site for any broken links or server errors and fix those as soon as you can.
      In your Website Auditor project, go to Site Structure > Site Audit.
      –°lick on the Broken links factor. In the right hand pane, you'll see a list of broken links on your site you'll need to fix, if any.
      Then click on Resources with 4xx status code and Resources with 5xx status code to get a list of resources that return HTTP errors.
      Submit your broken links to google using google broken link removal tool.

      4. Set Parameters on Dynamic URLs.

      Spiders treat dynamic URLs that lead to the same page as separate pages, which means you may be unnecessarily squandering your crawl budget. You can manage your URL parameters by going to your Google Search Console and clicking Crawl > Search Parameters. From here, you can let Googlebot know if your CMS adds parameters to your URLs that doesn’t change a page’s content.

      5. Make Use of Feeds.

      Feeds, such as RSS, XML, and Atom, allow websites to deliver content to users even when they’re not browsing your website. This allows users to subscribe to their favorite sites and receive regular updates whenever new content is published.

      While RSS feeds have long been a good way to boost your readership and engagement, they’re also among the most visited sites by Googlebot. When your website receives an update (e.g. new products, blog post, website update, etc.) submit it to Google’s Feed Burner so that you’re sure it’s properly indexed.

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