- How google works? - All about the Google RankBrain algorithm and google Penguin.

Shaping the great minds.

Monday, 7 August 2017

How google works? - All about the Google RankBrain algorithm and google Penguin.

  • What is Google Penguin?

Following on the path of Panda, the Penguin update was announced by Google as a new effort to reward high-quality websites and diminish the search engine results page (SERP) presence of websites that engaged in manipulative link schemes and keyword stuffing.

The update is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.

The initial rollout of Penguin impacted 3.1% of English language search engine queries. Between 2012 and 2016, the filter went through 10 documented updates, evolving over time and influencing the SEO community’s understanding of the problematic practices Penguin sought to address. As of early 2017, Penguin is now part of Google’s core algorithm.

Penguin 4(7th Penguin update)

Penguin 4 differs from previous Penguin versions since it does not demote a web site when it finds bad links. Instead it discounts the links, meaning it ignores them and they no longer count toward the website's ranking. As a result of this, there is less need to use the disavow file.

Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it.

  • What is RankBrain? 

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

So RankBrain is the new way Google ranks search results?

No. RankBrain is just a part of Google’s overall search “algorithm,” a computer program that’s used to sort out the billions of pages it knows about and find the ones deemed most relevant for particular queries. in short RankBrain is just a part of Google Penguin.


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