- What is Google Tag Manager? how it is different from google analytics - and how it works with google analytics.

Shaping the great minds.

Friday, 11 August 2017

What is Google Tag Manager? how it is different from google analytics - and how it works with google analytics.

  • What is Google Tag Manager? 

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, re-marketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.

  • Where people get it wrong?

A common misunderstanding is that Tag Manager is the same thing as Google Analytics. This is not the true! In reality, Google Tag Manager is a completely separate tool.Google Analytics (GA) has been around to help you collect, process, configure, and report website and mobile app data that results in actionable insights.Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app.

  • Google Tag Manager consists of these three main parts.

  1. Tag: A snippet of code (usually JavaScript) added to a page.
  2. Triggers: Defines when and where tags are executed.
  3. Variables: Used to receive or store information to be used by tags and triggers. same as in programming language.

      • GTM And GA Working Together.

      Decently,the possibilities of how the two tools work together are endless! there are a few ways to use Google Tag Manager with Google Analytics that are commonplace. For example, you can use Google tag manager to send precious data to Google Analytics, such as page views and events and much more. Let me reiterate that normally, you would have had to add JavaScript on your site, but not when using Tag Manager. for example,  Let’s say that you need to track button clicked on your website. For tracking purposes, it’s important to know two things:

      1. How many people clicked the buttons? 
      2. What page was the user on when it was clicked?

      In this case, GTM allows you to easily set up a Click Trigger and a Google Analytics Tag to see what and which button are being clicked without needing to add any additional code to your site.

      Google tag manager

      • here are the 8 key benefits it offers:

      1. Ease of use. GTM enables team members to make updates and add new tags quickly and easily, without complex code changes to the site. This allows the team to test each change and deploy when ready without the help of a developer, which streamlines the process, speeds time to launch, and allows the IT department to focus on larger projects like improving the site as a whole.

      2. Easy updates and a future-proofed website. GTM makes future upgrades and enhancements much simpler, since modifications can be made through the interface and not on each page of your website. In addition, if you’re considering upgrading to Universal Analytics, GTM’s upgrades will make the gradual transition much easier.

      3. Debug features. GTM’s built-in debug features allow the team to test and debug each update on your site prior to publication, ensuring that your tags work properly before they are live.

      4. Version control. A new, archived version is created every time you publish a change through GTM, making it easy to rollback to a former version at any moment. This is ideal because it keeps tags organized; makes troubleshooting simple; and allows you to easily implement similar installations on new GTM containers.

      5. Users and permissions management. GTM makes it easy to set permissions for individual users and control internally who has the ability to make changes to the website and assist with creating tags, macros, and rules.

      6. Built-in tags. GTM comes with a number of important built-in tags for classic and Universal Analytics, AdWords conversions, remarketing, and more. This allows a marketing team that lacks coding experience to customize tags with just a few pieces of key information, without implementing complicated code or enlisting the help of a developer.

      7. Functions with Google Analytics. Speaking of built-in tags, GTM also allows you to install a basic implementation of Google Analytics via Google Tag Manager. GTM includes a tag template that gives you all the options you would have had in your previous Google Analytics implementation. Plus, it’s compatible with older onsite code for event tracking, page views, and cross domain tracking.

      8. Event tracking. Traditionally, event tracking involved adding code to the website to track visitor events like clicks, video engagement, and form submissions. GTM’s auto-event tracking feature eliminates the need to manually tag each link you want to track. Instead, you can target links or buttons by attributes that are already on the link or by using a standardized naming structure.


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