- 10 Hidden but Powerful Google Tools for Business and Marketing – That You Never Heard Of And You Should Be Using.

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Wednesday, 25 October 2017

10 Hidden but Powerful Google Tools for Business and Marketing – That You Never Heard Of And You Should Be Using.

You may have heard of this little thing called Google. You know, where 1.17 billion people go to find stuff on the web?
But Google is more than just a search engine. So much more.
In fact, Google offers a ton of tools in addition to its search engine that can be hugely valuable if you're a marketer.
So I decided to round up some of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.

1) Google My Business

Want to get yourself some free advertising on Google? I kid you not -- it's a real thing. 
Over 100 Billion searches are performed on Google every month. So, if your business is not discoverable on Google, you are losing out on a huge business opportunity. Fortunately, Google makes it easy for small business to list their business on Google products such as Maps, Google+ and on search engine.
Google My Business is a free tool that lets you list your local business easily. Its a great way to build your web presence and generate more leads.

2) Think With Google

Speaking of seeking data to help your company evolve, don't miss Think With Google. It's a free marketing resource loaded with consumer trends, marketing insights, case studies, industry research, and creative inspiration.
Think With Google is a nice place where you can get useful articles, various infographics and interviews of industry leaders. This site is updated constantly with loads of useful content that you can use to grow your business.
It also has collection of creative AD campaigns you can draw inspiration from.

3) GoMo

Did you know that 67 percent of people say a mobile-friendly site makes them more likely to buy a product or use a service? (Or that even if these people like your business, 50 percent will use you less often if your website is not mobile friendly!) Don't fall into the latter category. In last year's article about mobile marketing, I mentioned how Google offers a way for you to build a free mobile website for a year. Google's GoMo can also take your existing website through a free diagnostic test to determine to what extent it is (or is not) already mobile friendly.

4) Google Alerts

At ProfitBooks, we have to constantly keep ourselves updated with latest developments in the accounting and taxation industry. For this, we rely on Google Alerts. This very useful free service from Google sends you an email alert whenever there is any news about topic of your interest appears on internet.
With this, you can stay updated about your industry news and can even track your competitor! For example, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition. Its super simple to use – you just need to add a topic or a search phrase and create an alert.

5) Google Trends

You're in the process of evolving your business with the changing times. You need to determine what kind of marketing language and descriptive terminology to use for your sales materials, website copy, and search engine optimization. Consider plugging some of your terms into the Google Trends search bar to see how searches for these terms have changed over time. Look for those still trending upward, and review the additional detail Google provides.
In addition to the Google Alerts, Google Trends can be a great tool for helping you monitor industry trends. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and shows related keywords, which can be helpful in getting new keyword suggestions.

6) Google Voice

In an era when people use their phones to surf the web, it's only natural to start using the web to manage our phones. Google Voice, albeit only available in the U.S., allows you to do just, making it easy to manage multiple phone lines, create personalized voicemail messages depending on who's calling, and easily transcribe voicemail messages, making it much easier to stay on top of a busy voicemail inbox. 
To learn more about the various features available with Google Voice, check out Google's support documentation, and watch the video overview below.

7) Google FeedBurner

Want to grow your reach? Then you should be allowing your visitors to subscribe to your website content, particularly your blog, using feeds. By setting up a Google FeedBurner account, your site visitors can subscribe to your content and receive regular updates via their web browsers, RSS readers, or email. And considering subscribers are extremely critical to the growth and reach of a business blog, offering subscription options for your content isn't something you want to overlook. 

8) Public Data Explorer

Google’s Public Data Explorer provides public data and forecasts from a range of international organizations and academic institutions including the World Bank, OECD, Eurostat and the University of Denver. These can be displayed as line graphs, bar graphs, cross sectional plots or on maps.

9) Keyword Planner

If you are planning to start advertising on Google, Keyword Planner will give you an estimate of search traffic and budget. Its a great tool to find out which keywords people are searching for more often. You can slice and dice the data based on geography, gender, interest, browser, mobile device and much more.

10) Google Scholar

Fed up of routine articles on a specific topic – like business growth? Get more meaningful information using Google Scholar. It is an online, freely accessible search engine that provides a simple way to broadly search for scholarly literature. It searches a wide variety of sources, including academic publishers, universities, articles, theses, books, abstracts and court opinions.
Google Scholar aims to rank documents the way researchers do, weighing the full text of each document, where it was published, who it was written by, as well as how often and how recently it has been cited in other scholarly literature.
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