- What is Google PageRank and Sandbox? How to Avoid Sandbox? - explained, Frequently Asked Questions, SEO

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Saturday, 14 October 2017

What is Google PageRank and Sandbox? How to Avoid Sandbox? - explained, Frequently Asked Questions, SEO

What is Google PageRank, and how important is achieving high PageRank when trying to earn a high spot in Google’s search engine? Keep reading to learn the answers to these and many more questions.

What is Google PageRank?

Google PageRank (one word) is Google’s measure of the relative importance of a Web page on the Internet. The numbers rank from 0 to 10. The higher the number, the stronger the PageRank.

What is the difference between PR (page rank) and SERP (Search engine result page)?

Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

How is PageRank determined?

PageRank is calculated based on both the quantity and PageRank quality of your incoming links. The higher the PR of your incoming links, and the fewer outbound links there are on a page, the more PR is passed to your Web page. For example, a Web page with a fairly high Google PageRank of 6, but divided among many outbound links, might pass along much less PageRank than a PR4 page with only one or two outgoing links. It’s best to consider PageRank transfer on a case by case basis rather than as an overall blanket assessment. The number of variables is simply too high for easy calculations.

How does a page move higher from one PageRank level to the next?

PageRank is represented numerically from a low of PR0 to a rarely achieved high of PR10. PageRank is not a series of equal steps. It is logarithmic in its calculation. In the same way that the earthquake Richter scale is exponential in calculation, so too is the mathematics behind Google PageRank. It takes one step to move from a PR0 to a PR1, it takes a few more steps to PR3, it takes even more steps to PR4, and many more steps again to PR5, and so one. Each level is progressively harder to reach.

Webmasters and SEOs trying to achieve a strong rank in Google want to understand the Google Sandbox. What is it? Does it really exist? Is there a way to avoid it entirely? Wayne Hurlbert takes you through most of what you ever wanted to know about the Sandbox, but didn’t know who to ask.

What is the Google Sandbox?

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process. so basically it is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

When did the Google Sandbox first appear?

Website owners and search engine optimization professionals began to notice the Google Sandbox effect, real or imagined, starting in March, 2004. Websites launched after that date were noticed to not be ranking well for their first few months live on the Internet. The rankings were seen as poor despite good Google PageRanks, strong incoming link totals, and overall good optimization practices being employed.

How do I know if I am in the Sandbox?

You can look for evidence of Sandbox activity. Does your site have a strong Google PageRank, along with good incoming links? Does it get excellent search results in some secondary search phrases? Then, if your site is still nowhere to be found for the most important searches, it is likely the site has been placed in the Sandbox.

If a site were suffering from a Google penalty, the site would not appear in the Google search engine results pages (SERPs) for even the less important searches. The site would also show no PageRank — not even a grey bar on the Google Toolbar.

So How do we get out of it?

Again there is no exact answer, but from what I can see, the best way to get out of it is to keep adding fresh content to your site.

Keep building quality links (gradually) Here is a good article for building quality link 

Let Google see that you are serious about your site and that it can be trusted. If you build a site that gets Sandboxed and then you never do anything with it again, this pretty much tells it’s own story and Google will not see any trust.

Please remember to take this advise with a pinch of salt. There are that many rumors in the world of SEO it’s no wonder it’s becoming so complicated.

The big question many people ask is how to avoid Google sandbox. Again, there is no straight answer but here are some theories:

Use old domains or expired domains – The theory here is that Google already trusts the domain on the basis of its age. For advise on finding expired domain click here

Don’t build any links – Another theory is that sites are Sandboxed when they have unnatural links pointing to them. If this is the case, build your site around quality content and forget about link building for a couple of months!

Plan ahead – Instead of waiting until you have put your new site together before launching it, just get it out there a.s.a.p. Register your domain and add a bit of content. This will then give your site time to age a little before you fully complete it!


Well after my analysis I am pretty certain that the SandBox does exist and I believe it has got tougher since the May update. I also think that we shouldn’t get too caught up about it because if we do things correctly and ethically then it’s only a matter of time before we are out.

Although I have yet to find real proof on how to avoid it the theories that we have stated are fairly solid and believable.

Would it stop me from creating new sites with new domains?…. No

The next time I start a new niche site I will be certain to register my domain as early as possible and be extra careful when building links. We know that Goole has been banging on about quality content for years, and this is just another way to ensure that we abide by those rules.

Site owners who post crappy content and expect it to rank quickly will get nowhere and are likely to give up quickly. Site owners who post good quality content won’t mind waiting a few weeks or months before Google realises it.

It’s been an interesting study and I will continue to monitor my own tests.
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