EngineeringWay

Shaping the great minds.

Showing posts with label Business and Earning. Show all posts
Showing posts with label Business and Earning. Show all posts

Sunday, 18 June 2017

How Do Websites Offering Free Services Make Money?

6/18/2017 02:51:00 am
Most free web services plan to make money by the following:

  • Advertising model - Know as much as possible about the user and bring targeted ads for example google adsense. and twitter

  • Freemium model - sell a free product and plan to convert some of them to a paid plan, very good example of it is linkedIn.

  • Limited period promotion - Start with the free product for a promotional initial period and plan to charge it later. For instance, 37 Signals provides free 30 day trial offer for most products and then charge if you use later. This is a tough thing to master these days, for example music apps like saavn.

  • Sponsorship model - If your service indirectly helps the government and/or major organizations you could ask them to sponsor your service. olx and quikr are earning through sponsorship model.
How Do Websites Offering Free Services Make Money?

  • Wikipedia model - You could get donations from your users. Many wordpress plugins, open source tools and Wikipedia do this. This could be the future of newspapers.

  • Gillette model - Printers and razors are sold less than cost, as they plan to make high margin from selling a complementary product (cartridge/blades). The printer or blade you purchased will turn worthless if you don't buy the super-high margin complementary products from the manufacturer. On the web, for instance, you could create a cloud based spreadhseet/wordprocessr that is free to edit/create documents, but charged money for exporting it as a file to the local machine. Or you could charge high for the iPhone app that can access the data natively.

  • Open Source Model - Sell the product for free and plan to make money on support, customization and installation. Most open source software follow this model.

  • Usage charge model - This is related to the freemium model. Give the product free for low usage, but charge when the user is exceeding the free limits (many storage applications such as Dropbox and google drive fall under this). 

  • Zynga model - Sell products through in-app purchases or to get forward in the game.

  • Credit card model - In this model, you make your product free for one side (consumers) and use the network effects to make the other side (merchants) pay. Facebook, Yelp and other online marketplaces are now getting on to the model.

  • Upsell/Cross-sell - Sell a free product & use that to promote a premium product in the same segment. For instance, If you run a finance website, you could give stock quotes free and sell premium analyst reports and financial planning tools.

  • Build a brand - Use the free service to get brownie points/good press and use the brand image to sell premium products (directly related or not) later.

  • Affiliate marketing - Signup for affiliate programs related to your service and convert your users to customers of your affiliates.

  • Sell it to Google - Build a big user base that might attract a big buyer such as Microsoft or Google, who might use the user base to sell their premium products/services. it is also knows as data selling.

Make your next venture a success - If none of the previous stuff works, you could run a free venture to build your personal brand/get popular and hope to get funding for your next venture.

Friday, 24 February 2017

Type of legal structures for incorporating businesses and different types of business entities.

2/24/2017 09:23:00 pm
In today's world of fast changing technology and business methods, it is very impotent to have an understanding of the legal structures available for various business. and in other hand you also need to be updated about the changing in rules and regulations pertaining to your entity. so this basic review is required.

Usually, while in the rush for growing business, entrepreneur ignoring some common legal issues that cost you heavy on time and money. Here are some common mistakes.


  • Ambiguity in terms of agreement: This means ambiguity in the terms of agreement between multiple shareholders may lead to consequences like co-founders leaving the organisation. 

  • Infringement of IP rights: In this case for contravene upon some else's IP(intellectual property) rights that I have already discussed in my previous blog, your business ends up facing consequently leading to heavy penalties and wastage of time in resolving the same problem.

  • Non-disclosure of privacy policies: If you have an online Business, it is necessary to put the terms and conditions along with privacy policies up on your website. This is a must to build user confidence as well as to protect you from legal lawsuits by consumers in case of a dispute. 

  • Appointment of legal Adviser: Wrong selection of lawyer makes it difficult for Company to troubleshoot legal problems in their journey. 

  • Formation of wrong entity: Selection of a wrong legal structure leads to trouble for entrepreneurs, either in the form of higher tax liability for the firm, recourse on personal liability of the owner in case of non-fulfillment of the company's debt, etc. 

Now Let's come to the point, Under the Indian legal system, there are Basically four types of legal components that are available. Each has its own set of outcomes.


  • Sole Proprietorship : A business run by one individual person with no distinction between the individual and the business. You are in business easily and have minimal filings and compliance requirements. the individual is personally responsible for all the businesses’ liabilities. It is also non scalable given that it appears less professional when compared to other forms of entities. 

  • General Partnership : Relevant when there is more than one founder,, you run the risk of unlimited liability here. A Partnership Deed is signed by the partners to create a General Partnership.

  • Private Limited Company : this type offers greater accountability because of mandatory registration and books to be maintained. in it, you can also seek investments against shares. Employees can avail stock options, and there is no unlimited liability to worry about. 

  • Limited Liability Company : A hybrid entity created out of both a company and a partnership, this entity has a restricted liability clause to support the founders of the company. It is also administratively easier to manage as compared to a company.
Thanks for the reading, If you liked it and want to get updated about more like this please share and subscribe.

Sunday, 12 February 2017

intellectual property protection and Registration Process of business entity. - Trademark, Copyright

2/12/2017 01:49:00 am
Intangible property that is the result of creativity, such as patents, copyrights, etc.

Having a idiosyncratic idea is great, but protecting and monetizing your idea is a far bigger challenge. Intellectual property rights help you gain an edge over other competitors in the market, and at the same time, it is critical for you to avoid any infringement on somebody else’s IPRs.



There are a few aspects of IPRs which you must look at for registering your creation:


1.  Trademark – This is something you can do for protecting your brand/logo. This helps you in differentiating your products/services from other players in the market. 

2.   Copyright – It is a legal right which is given to the creator of the product for a fixed time period. Through this the author enjoys the exclusive privilege to publish, broadcast, adapt, make derivative works, showcase and monetize the same. It could either be a literary work, a dramatic work, a music or artistic work. 

3.   Patent – The focus here is on proving the novelty of your creation. It needs to be a new invention for you to get a patent. Availing patent protection is a bit more complex than getting a trademark or a copyright. Generally, these are given for machines and pharmaceutical products.

4.   Design – Registered designs are used to protect the external appearance of any object. These are primarily meant for protecting designs meant for commercial/industrial use. For instance, a jaguar car design. 

Whenever the company seeks funding from the investor community, IP – how it is managed and protected - becomes an important criteria for them to decide. It helps investors figure out the long-term growth of the company. They check on a few key aspects like: 

1. IP ownership rests with the company and not with the founder
2. Ensure that there are no arrangements of IP sharing.
3. How frequently are the IP rights being reviewed? 
4. What are the legal implications for changes made to the brand or logo? 

IP Registration Process 


When it comes to registering your IP, say, for instance, trademark, the first thing which you need to figure out is to decide on its geographic spread - national registration or international registration. Under the Indian national regime of registration of trademark, you can apply to any of the five registrars located at Mumbai, New Delhi, Kolkata, Ahmedabad, or Chennai for complete protection across India. The Registrar shall examine the application, post which it shall be published in the Indian Trademarks Journal. If no opposition is raised by any third party within 90 days, the Registrar accepts the trademark application. 

Under the international regime, India is a signatory to various treaties, which allow for registration of a trademark in multiple countries with a single application process. Depending on the targeted countries you wish to register your trademark in, you can select any of the various international treaties such as the Madrid Protocol, European Community Trademark, etc.

Saturday, 21 January 2017

How to Add live chat customer support in your website.

1/21/2017 02:46:00 am
To increase selling of your products, customer satisfaction is foremost ingredient. And to effectuate this objective you have to provide key services and customer support to your customers. now the question is how? 
Live chat for website

Tuesday, 10 January 2017

Adsense alternatives - Some best adsense alternatives by you can make some dollars. - google Adsense

1/10/2017 02:47:00 am
how many times have you applied for AdSense account and got rejected?

Most of the new bloggers apply for AdSense many times and become disappointed after getting rejected by AdSense. But AdSense is not the only advertising network for publishers. There are a lot of ad networks that share a decent amount of revenue to their publisher.

You should be aware that Google AdSense is a contextual ad networking program while a few of the AdSense alternatives mentioned below are not contextual ad programs. For example, BuySellAds offers a direct advertisement platform, Infolinks is an in-text link program, and Viglink turns your outbound links into affiliate links.

If you are one of them who didn’t get approved by AdSense or got banned by AdSense, then you can try the following networks. You can also use these networks along with AdSense to increase your revenue. Here is the list of AdSense Alternatives (2017) that are similar to Google AdSense.


Media.net is one of the best alternatives for AdSense. It is a contextual ad network, powered by Yahoo and Bing. It enables publishers to earn money from advertising revenue.The company reported a revenue of 232 million USD for the year 2015 and manages more than 450 million USD of managed ad spend. On August 22, 2016, a Chinese consortium led by Beijing-based Miteno acquired Media.net for 900 million USD.                                                                            

Popads is a legit network.It is one of the top 68 website in the world.I have help more than 520 publishers to monetize their blog through popads, I am really happy because of that.You can easily increase your earning through popads. there are several questions asked by readers, I know you are also one of them, I have tried to provide answers of all questions, even if you have any question left then don't forget to ask through comment below.



Bidvertiser is a pay per click advertising site that could be a great AdSense alternative if you didn’t get Adsense approval or got banned. The way it works is a little bit different from Adsense. While Adsense shows ads based on context or visitor’s interest, it creates a bidding system that allows the highest bidder to advertise on your blog. Initially, you won’t be able to earn much revenue as it takes some time to get your site found by Highest bidders. So stay longer.
Bidvertiser offers Text ads, Banner ads, Mobile Ads, Slider ads etc. You can also make money by promoting your customized toolbar. Minimum payment amount is $10 for PayPal/Payza and $50 for check.

It can be a potential AdSense alternative if you are getting US traffic on your blog. It has three types of Ads – Recommendation Ads, Search Ads and Custom Ads. It provides highly relevant product ads in a responsive ad unit that can be placed anywhere in your blog/site. It shows ads based on your selected categories and your blog contents.

Propeller Ads is a UK based Ad network. It’s a CPM ad network which pays for every 1000 impressions. If you have traffic from U.S., Canada, U.K., Australia, it will work great for you.
It has different types of ad products like OnClick PopUnder Ads, Mobile Ads, Banner Ads, Layer Ads, Slider Ads, Video Ads etc. It pays through Wire Transfer, Payoneer, Webmoney and Prepaid Cards.