EngineeringWay

Shaping the great minds.

Showing posts with label business technology. Show all posts
Showing posts with label business technology. Show all posts

Sunday, 18 June 2017

How Do Websites Offering Free Services Make Money?

6/18/2017 02:51:00 am
Most free web services plan to make money by the following:

  • Advertising model - Know as much as possible about the user and bring targeted ads for example google adsense. and twitter

  • Freemium model - sell a free product and plan to convert some of them to a paid plan, very good example of it is linkedIn.

  • Limited period promotion - Start with the free product for a promotional initial period and plan to charge it later. For instance, 37 Signals provides free 30 day trial offer for most products and then charge if you use later. This is a tough thing to master these days, for example music apps like saavn.

  • Sponsorship model - If your service indirectly helps the government and/or major organizations you could ask them to sponsor your service. olx and quikr are earning through sponsorship model.
How Do Websites Offering Free Services Make Money?

  • Wikipedia model - You could get donations from your users. Many wordpress plugins, open source tools and Wikipedia do this. This could be the future of newspapers.

  • Gillette model - Printers and razors are sold less than cost, as they plan to make high margin from selling a complementary product (cartridge/blades). The printer or blade you purchased will turn worthless if you don't buy the super-high margin complementary products from the manufacturer. On the web, for instance, you could create a cloud based spreadhseet/wordprocessr that is free to edit/create documents, but charged money for exporting it as a file to the local machine. Or you could charge high for the iPhone app that can access the data natively.

  • Open Source Model - Sell the product for free and plan to make money on support, customization and installation. Most open source software follow this model.

  • Usage charge model - This is related to the freemium model. Give the product free for low usage, but charge when the user is exceeding the free limits (many storage applications such as Dropbox and google drive fall under this). 

  • Zynga model - Sell products through in-app purchases or to get forward in the game.

  • Credit card model - In this model, you make your product free for one side (consumers) and use the network effects to make the other side (merchants) pay. Facebook, Yelp and other online marketplaces are now getting on to the model.

  • Upsell/Cross-sell - Sell a free product & use that to promote a premium product in the same segment. For instance, If you run a finance website, you could give stock quotes free and sell premium analyst reports and financial planning tools.

  • Build a brand - Use the free service to get brownie points/good press and use the brand image to sell premium products (directly related or not) later.

  • Affiliate marketing - Signup for affiliate programs related to your service and convert your users to customers of your affiliates.

  • Sell it to Google - Build a big user base that might attract a big buyer such as Microsoft or Google, who might use the user base to sell their premium products/services. it is also knows as data selling.

Make your next venture a success - If none of the previous stuff works, you could run a free venture to build your personal brand/get popular and hope to get funding for your next venture.

Sunday, 26 February 2017

Mobile app analytics, website analytics- learn how your application is used and Measure Your App Campaigns.

2/26/2017 01:50:00 am
Google Analytics is a free Web analytics service provider that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google launched the service in November 2005 after acquiring Urchin. It's most widely used web analytics service on the Internet.

Google Analytics also offered three additional versions:

  • Google Analytics 360.
  • Google Analytics Premium.
  • Google Analytics for Mobile Apps.

Google Analytics features include:

  • Data visualization tools, That includes  dashboard, scorecards and motion charts, which display changes in data over time.
  • Custom reports, That use to view customize data accordingly user's requirement.
  • Email-based sharing and communication.
  • Integration with other Google products, such as AdWords, search console and Website Optimizer.

Few Awesome things you can do with google Analytics:

  • See your most important analytics data first.

you can create multiple dashboards, each containing multiple widgets. To create a new dashboard, simply go under Dashboards in the menu bar of your analytics and then select New Dashboard. Then add your widgets. You can choose from widgets that show you one particular metric, a pie chart comparing metrics, a time line of one to two metrics, or a table showing a dimension with two specific metrics. Each type of widget can also be filtered. the fantastic thing you can do is, you also can view data by date vise. you can change the date range and see all of your widgets update with that date range’s data.

  • Find out which Ad campaigns is giving you more traffic.

To create an advanced segment, click on the Audience and then custom dropdown and then the Custom Variables. now select custom Variable key and click on Secondary dimension dropdown and filter data according to your requirement. 

Saturday, 21 January 2017

How to Add live chat customer support in your website.

1/21/2017 02:46:00 am
To increase selling of your products, customer satisfaction is foremost ingredient. And to effectuate this objective you have to provide key services and customer support to your customers. now the question is how? 
Live chat for website

Tuesday, 10 January 2017

Adsense alternatives - Some best adsense alternatives by you can make some dollars. - google Adsense

1/10/2017 02:47:00 am
how many times have you applied for AdSense account and got rejected?

Most of the new bloggers apply for AdSense many times and become disappointed after getting rejected by AdSense. But AdSense is not the only advertising network for publishers. There are a lot of ad networks that share a decent amount of revenue to their publisher.

You should be aware that Google AdSense is a contextual ad networking program while a few of the AdSense alternatives mentioned below are not contextual ad programs. For example, BuySellAds offers a direct advertisement platform, Infolinks is an in-text link program, and Viglink turns your outbound links into affiliate links.

If you are one of them who didn’t get approved by AdSense or got banned by AdSense, then you can try the following networks. You can also use these networks along with AdSense to increase your revenue. Here is the list of AdSense Alternatives (2017) that are similar to Google AdSense.


Media.net is one of the best alternatives for AdSense. It is a contextual ad network, powered by Yahoo and Bing. It enables publishers to earn money from advertising revenue.The company reported a revenue of 232 million USD for the year 2015 and manages more than 450 million USD of managed ad spend. On August 22, 2016, a Chinese consortium led by Beijing-based Miteno acquired Media.net for 900 million USD.                                                                            

Popads is a legit network.It is one of the top 68 website in the world.I have help more than 520 publishers to monetize their blog through popads, I am really happy because of that.You can easily increase your earning through popads. there are several questions asked by readers, I know you are also one of them, I have tried to provide answers of all questions, even if you have any question left then don't forget to ask through comment below.



Bidvertiser is a pay per click advertising site that could be a great AdSense alternative if you didn’t get Adsense approval or got banned. The way it works is a little bit different from Adsense. While Adsense shows ads based on context or visitor’s interest, it creates a bidding system that allows the highest bidder to advertise on your blog. Initially, you won’t be able to earn much revenue as it takes some time to get your site found by Highest bidders. So stay longer.
Bidvertiser offers Text ads, Banner ads, Mobile Ads, Slider ads etc. You can also make money by promoting your customized toolbar. Minimum payment amount is $10 for PayPal/Payza and $50 for check.

It can be a potential AdSense alternative if you are getting US traffic on your blog. It has three types of Ads – Recommendation Ads, Search Ads and Custom Ads. It provides highly relevant product ads in a responsive ad unit that can be placed anywhere in your blog/site. It shows ads based on your selected categories and your blog contents.

Propeller Ads is a UK based Ad network. It’s a CPM ad network which pays for every 1000 impressions. If you have traffic from U.S., Canada, U.K., Australia, it will work great for you.
It has different types of ad products like OnClick PopUnder Ads, Mobile Ads, Banner Ads, Layer Ads, Slider Ads, Video Ads etc. It pays through Wire Transfer, Payoneer, Webmoney and Prepaid Cards.