- EngineeringWay

EngineeringWay

Shaping the great minds.

Saturday, 14 October 2017

What is Google PageRank and Sandbox? How to Avoid Sandbox? - explained, Frequently Asked Questions, SEO

10/14/2017 11:01:00 pm
What is Google PageRank, and how important is achieving high PageRank when trying to earn a high spot in Google’s search engine? Keep reading to learn the answers to these and many more questions.

What is Google PageRank?


Google PageRank (one word) is Google’s measure of the relative importance of a Web page on the Internet. The numbers rank from 0 to 10. The higher the number, the stronger the PageRank.

What is the difference between PR (page rank) and SERP (Search engine result page)?

Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

How is PageRank determined?

PageRank is calculated based on both the quantity and PageRank quality of your incoming links. The higher the PR of your incoming links, and the fewer outbound links there are on a page, the more PR is passed to your Web page. For example, a Web page with a fairly high Google PageRank of 6, but divided among many outbound links, might pass along much less PageRank than a PR4 page with only one or two outgoing links. It’s best to consider PageRank transfer on a case by case basis rather than as an overall blanket assessment. The number of variables is simply too high for easy calculations.

How does a page move higher from one PageRank level to the next?

PageRank is represented numerically from a low of PR0 to a rarely achieved high of PR10. PageRank is not a series of equal steps. It is logarithmic in its calculation. In the same way that the earthquake Richter scale is exponential in calculation, so too is the mathematics behind Google PageRank. It takes one step to move from a PR0 to a PR1, it takes a few more steps to PR3, it takes even more steps to PR4, and many more steps again to PR5, and so one. Each level is progressively harder to reach.

Webmasters and SEOs trying to achieve a strong rank in Google want to understand the Google Sandbox. What is it? Does it really exist? Is there a way to avoid it entirely? Wayne Hurlbert takes you through most of what you ever wanted to know about the Sandbox, but didn’t know who to ask.

What is the Google Sandbox?

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process. so basically it is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

When did the Google Sandbox first appear?

Website owners and search engine optimization professionals began to notice the Google Sandbox effect, real or imagined, starting in March, 2004. Websites launched after that date were noticed to not be ranking well for their first few months live on the Internet. The rankings were seen as poor despite good Google PageRanks, strong incoming link totals, and overall good optimization practices being employed.

How do I know if I am in the Sandbox?

You can look for evidence of Sandbox activity. Does your site have a strong Google PageRank, along with good incoming links? Does it get excellent search results in some secondary search phrases? Then, if your site is still nowhere to be found for the most important searches, it is likely the site has been placed in the Sandbox.

If a site were suffering from a Google penalty, the site would not appear in the Google search engine results pages (SERPs) for even the less important searches. The site would also show no PageRank — not even a grey bar on the Google Toolbar.

So How do we get out of it?

Again there is no exact answer, but from what I can see, the best way to get out of it is to keep adding fresh content to your site.

Keep building quality links (gradually) Here is a good article for building quality link 

Let Google see that you are serious about your site and that it can be trusted. If you build a site that gets Sandboxed and then you never do anything with it again, this pretty much tells it’s own story and Google will not see any trust.

Please remember to take this advise with a pinch of salt. There are that many rumors in the world of SEO it’s no wonder it’s becoming so complicated.

The big question many people ask is how to avoid Google sandbox. Again, there is no straight answer but here are some theories:

Use old domains or expired domains – The theory here is that Google already trusts the domain on the basis of its age. For advise on finding expired domain click here

Don’t build any links – Another theory is that sites are Sandboxed when they have unnatural links pointing to them. If this is the case, build your site around quality content and forget about link building for a couple of months!

Plan ahead – Instead of waiting until you have put your new site together before launching it, just get it out there a.s.a.p. Register your domain and add a bit of content. This will then give your site time to age a little before you fully complete it!

Summary

Well after my analysis I am pretty certain that the SandBox does exist and I believe it has got tougher since the May update. I also think that we shouldn’t get too caught up about it because if we do things correctly and ethically then it’s only a matter of time before we are out.

Although I have yet to find real proof on how to avoid it the theories that we have stated are fairly solid and believable.

Would it stop me from creating new sites with new domains?…. No

The next time I start a new niche site I will be certain to register my domain as early as possible and be extra careful when building links. We know that Goole has been banging on about quality content for years, and this is just another way to ensure that we abide by those rules.

Site owners who post crappy content and expect it to rank quickly will get nowhere and are likely to give up quickly. Site owners who post good quality content won’t mind waiting a few weeks or months before Google realises it.

It’s been an interesting study and I will continue to monitor my own tests.

Sunday, 24 September 2017

How ads are targeted to your site? A Full List of Targeting Options in Google AdWords - Digital marketing

9/24/2017 06:20:00 am
Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

In this article, you’ll learn what Google ads are, how Google ads work, and why you should run your own Google ads.

What Are Google Ads?

Google offers advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program.

Now, the question is how the google target customers?

Google AdWords may not have the deep interest targeting Facebook is known for, but it certainly has as much targeting as it has data available. Google just doesn’t have access to the people-centric bits of data, which is what makes Facebook’s Atlas experiment so noteworthy. Google’s primary advantage is their breadth of exposure, whereas Facebook is limited to their own site. With Atlas, Facebook takes over. But, that’s neither here nor there.

What can you use to target AdWords ads? Well, depending on what you’re looking for, you’ll either be pleasantly surprised or sorely disappointed. Where Google has data, they have deep data with robust options. Where they don’t, they have nothing.

  • Contextual Targeting

Show ads on sites related to your keywords.

Keyword Contextual Targeting delivers relevant messages to users based on the type of content they consume. You can connect with interested consumers at the exact moment they’re actively engaged in highly relevant content across the entire Google Display Network.

Keyword level contextual targeting enables you to:

  1. Find engaged consumers who are interested in what you sell.
  2. Use keyword-level targeting and bidding to reach your best customers.
  3. Add extra power with remarketing, frequency capping, exclusion controls and other targeting tools.
  4. Keep your brand safe by making sure your ads don't appear next to undesirable content.
  5. The Google Display Network reaches 92% of all Internet users in the U.S. It's a terrific way to find new customers and grow your business.

  • Location Targeting and Language Targeting.

Location targeting allows you to make your ads only display on queries originating from certain areas. It also allows you to exclude specific areas.You are able to specify countries, states, provinces, cities, counties, zip codes, and even congressional districts. When you select a location, Google will offer you suggestions as to other locations. You can choose to add, exclude, or “nearby” each location.

Language targeting allows you to choose the language of the sites that you'd like your ads to appear on. We'll show your ads to customers who use Google products (such as Search or Gmail) or visit sites on the Google Display Network (GDN) in that same language. Keep in mind that AdWords doesn't translate ads or keywords.

  • Device Targeting

Device targeting allows you to limit your ads to only appear on certain devices. Typically, this is the divide between PCs, laptops, smartphones and tablets, or the convergence of any of them.

You can also specify device targeting based on the location of the device, or the time of day. This allows you to, for example, target ads at PCs during work hours and mobile during off-work hours.

  • Topic Targeting

Show ads on pages about specific subjects.

Topic targeting is a close cousin to interest categories, but based on sites rather than audience. Pick a topic like travel, entertainment, or fitness, and Google will show your ads on groups of quality sites related to that topic.

This is an easy way to get exposure on many relevant websites, without needing to target them one by one. You'll find topic targeting under the Display tab in the main campaign dashboard of your account.

  • Placement Targeting

Similar to the previous two types of targeting, placement targeting requires that you create a list of approved websites, videos and apps for which your ads will be displayed. You manage this list within AdWords and can change it at any time.

  • Interest Categories

Show ads based on user interests.

Travel ads for travel fans: that's the simple goal of interest categories.
This form of audience targeting lets you target people whose online behaviors show they share a common interest, like sports or travel. Then you can show them highly relevant ads wherever they are online.

Web users can even identify their own interests through the Ads Preferences Manager, so they see the ads they want while helping advertisers reach their very best audience.

  • Re-marketing

Retargeting, also known as remarketing, that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
                                                                        google adsense, google adwords, Digital marketing, How ads are targeted to your site? A Full List of Targeting Options in Google AdWords

Sunday, 17 September 2017

Make your laptop a server ,create your own server and use it as file transfer using Xampp and FileZilla

9/17/2017 05:06:00 am
If you want to upload and download files on your  PC from anywhere, just turn it into a personal FTP server. With a  FTP server, you can upload and download files to the iPad, your friend’s house, or your laptop while you’re on the road using any FTP client from the your personal server. Setting up an FTP server may sound complicated that only system administrators can handle, but it’s actually quite easy and free with FileZilla an open source software.

**Before you start you need to set Static IP Address on your Computer

Install the Xampp Server on your system. you can download it from Here. and install it. you can get help from here. to install XAMPP.

After installing Xampp in your system run it and start 'Apache' 'MYSQL' and 'FileZilla' services. and 'module' will turn into green after the starting of all the services.

 Create your own server using xampp and FileZilla - Engineeringway

After that, click on admin button of  FileZilla and connect to server by simply clicking on 'OK'.

 Create your own server using xampp and FileZilla - Engineeringway

Now on FileZilla server window, go to 'EDIT' menu and then click on user. after that click on 'Add' button on sidebar and add users to whom you want to give access OF your FTP server.

 Create your own server using xampp and FileZilla - Engineeringway


After that go to 'shared folders' and locate folder that you want to share with your friends. and give rights to users accordingly.
 Create your own server using xampp and FileZilla - Engineeringway

click on 'OK' and you are done. how you can access file from "ftp://YOUR IP ADDRESS:21". this works for the device that are in same network or devices that are connected via same router. to access from another network you have to configure your router. for that go to your routers dashboard and click on 'Application' and then 'Port range forwarding' now define following settings and save it. and access FTP from any network via internet by using your public IP.  
i.e ftp://YOUR PUBLIC IP.

port forwarding - Engineeringway 

Sunday, 13 August 2017

Effective and proven tips for buying and selling domain names for profit.

8/13/2017 07:34:00 am
Would you like to be that lucky person who sells their domain for thousands or even a million dollars?

 It IS possible to find quality domains and resell them for huge amounts of money. The time is ripe for acquiring top domains and selling them.

Now that the Internet Boom is behind us, valuable names expire everyday. The best way to find these domains is to use services on the Internet such as DomainsBot to weed out the bad names. Or just check out Hot Lists on sites like Namewinner or Pool.

Buying and selling domain names is an exciting adventure that for some seems to conjure up images of finding hidden pirate treasure or guessing the winning combination on the next Powerball. Stories abound of domains that were purchased for $8 dollars 15 years ago being sold today for millions. Of course, that leads the more adventurous of us to wonder, “How can I do that?”
Here are some tips to get you pointed in the right direction when trying to buy or sell a domain name for profit.

  • Find names that offer real value.


    Think of ways that the domains you buy would be a valuable asset to the buyer. Picture someone who would benefit from buying the domain in a space you are very familiar with.
    Let’s play this out with a real example. Say you’re familiar with the real estate market in india, pacifica, and you have the opportunity to purchase pacificaapartments.com for $200. This might be a good deal. pacifica has a lot of rental property; it’s a competitive market; and there’s huge turnover in the apartment space because the india is home to a major university. Ask yourself:

    • How much does one month of rent profit a landlord, property manager or other prospective domain buyer? 
    • How about a year’s worth of rental profit?
    • Would you buy this name if you were in the space? If so, why?
    • What kind of domains are landlords, property managers, etc., using?
    • How much do they spend on advertising?
    • How much would this domain help them to sound authoritative in their space?


      If you can answer these questions with confidence and know this niche well, you probably already have an idea of who to contact and how to make a compelling case for how this domain could help their business grow.
      buying and selling domain 

      • Contact Large Businesses with Deep Pockets.


        This approach takes some time and patience. Let's say you have acquired a great domain name that would work great for any business in the field of the stock market. You may want to locate some of the bigger sites or businesses and make an offer to sell your domain name. Make sure the name you own doesn't have any elements that are already trademarked because you may be forced to give up the name.
        You may want to go on the Internet and look up current websites that deal with stocks and find ones that don't have the greatest domain names. Make offers to these sites stating how your domain is much better and will HELP them. If you get a company to bite, the rewards are usually very generous!

        • Evaluating the price.


          Once you have a name in mind, how do you know if the price is fair? I like to use namebio.com to compare the domain I’m thinking about buying with similar domains that have sold. You can enter the keyword and also use some advanced search features to see a list of names similar to yours, what they actually sold for, and when they sold. You can also research current domain sales on venues like GoDaddy Auctions and Afternic. Finally, Ron Jackson issues a weekly report on DN Journal that covers the top public sales of the week. You can use all these resources to help you price your domains correctly.

          • Sell it on Domain Sites.


            The only sites you should even consider putting your name up for sale is on ebay.com, Afternic, or Sedo. These are the most popular and where some huge sales have taken place. The only downside is that there are high numbers of domains already for sale and usually the site will get a commission of something around 10%.
            There also may be a small fee to join. Appraisal Blast charges a minimal fee but no commission. Your domain will get more exposure there just because there aren't hundreds of domains for sale. You may also have luck selling it on forums such as DomainState. The prices of sales there seem to be lower.

            • Go after the end users. 


              Depending on the quality and reach of a given domain name this can be either an easy or difficult task. Your first step is to simply research websites of the same category as your keywords. See what the industry or niche is up to and what businesses and individuals are appearing on the top search results pages for the exact and similar keywords. You may even want to do a Google blog search for fresh results. Contact anyone you feel would benefit from owning your domain.

              Here’s a quick tip from DNW; Do a WHOIS search to see if your domain has been taken in any other extensions (.net, .org) and contact those registrants.

              Saturday, 12 August 2017

              Effective ways to Optimize Crawl Budget for SEO! - Crawl budget optimization, Googlebot, Spiders.

              8/12/2017 01:28:00 am
              When we hear the words “search engine optimization,” what do we think of? honestly, My mind leaps straight to a list of SEO ranking factors, such as proper tags, relevant keywords, a clean sitemap, great design elements, and a steady stream of high-quality content.

              how does crawl budget optimization overlap with SEO, and what can websites do to improve their crawl rate? so let's start with,

              First Things First – What Is a Crawl Budget?

              Crawl budget is the number of pages Google will crawl on your site on any given day. This number varies slightly from day to day, but overall it’s relatively stable.Web services and search engines use web crawler bots, also known as “spiders,” and "Googlebot" to crawl web pages, collect information about them, and add them to their index. These spiders also detect links on the pages they visit and attempt to crawl these new pages too.

              Depending on the purpose of the crawling, one may distinguish the following types of spiders:

              • Search engine spiders,
              • Web services' spiders,
              • Hacker spiders.


                  You can use tools such as Google Search Console and Bing Webmaster Tools to figure out your website’s approximate crawl budget. Just log in to Crawl > Crawl Stats to see the average number of pages crawled per day.remember one thing, “Search engine optimization is focused more upon the process of optimizing for user’s queries. Googlebot optimization is focused upon how Google’s crawler accesses your site.”


                  google Search console


                  1. Make sure important pages are crawlable, and content that won't provide value if found in search is blocked.

                  Your .htaccess and robots.txt should not block the site's important pages, and bots should be able to access CSS and Javascript files. At the same time, you can and should block content that you don't want to show up in search. The best candidates for blocking are pages with duplicated content, 'under construction' areas of the website, dynamically generated URLs, and so on.

                  Website Auditor is great for creating and managing robots.txt files.

                  2. Avoid long redirect chains.

                  If there's an unreasonable number of 301 and 302 redirects in a row on your site, the search spiders will stop following the redirects at some point, and the destination page may not get crawled. More to that, each redirected URL is a waste of a "unit" of your crawl budget. Make sure you use redirects no more than twice in a row, and only when it is absolutely necessary.

                  3. Find and fix HTTP errors and Fix Broken Links.

                  Any URL that Google fetches, including CSS and Java Script, consumes one unit of your crawl budget. You don't want to waste it on 404 or 503 pages, do you? Take a moment to test your site for any broken links or server errors and fix those as soon as you can.
                  In your Website Auditor project, go to Site Structure > Site Audit.
                  –°lick on the Broken links factor. In the right hand pane, you'll see a list of broken links on your site you'll need to fix, if any.
                  Then click on Resources with 4xx status code and Resources with 5xx status code to get a list of resources that return HTTP errors.
                  Submit your broken links to google using google broken link removal tool.

                  4. Set Parameters on Dynamic URLs.

                  Spiders treat dynamic URLs that lead to the same page as separate pages, which means you may be unnecessarily squandering your crawl budget. You can manage your URL parameters by going to your Google Search Console and clicking Crawl > Search Parameters. From here, you can let Googlebot know if your CMS adds parameters to your URLs that doesn’t change a page’s content.

                  5. Make Use of Feeds.

                  Feeds, such as RSS, XML, and Atom, allow websites to deliver content to users even when they’re not browsing your website. This allows users to subscribe to their favorite sites and receive regular updates whenever new content is published.

                  While RSS feeds have long been a good way to boost your readership and engagement, they’re also among the most visited sites by Googlebot. When your website receives an update (e.g. new products, blog post, website update, etc.) submit it to Google’s Feed Burner so that you’re sure it’s properly indexed.