- EngineeringWay


Shaping the great minds.

Wednesday, 25 October 2017

10 Hidden but Powerful Google Tools for Business and Marketing – That You Never Heard Of And You Should Be Using.

10/25/2017 09:46:00 pm
You may have heard of this little thing called Google. You know, where 1.17 billion people go to find stuff on the web?
But Google is more than just a search engine. So much more.
In fact, Google offers a ton of tools in addition to its search engine that can be hugely valuable if you're a marketer.
So I decided to round up some of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.

1) Google My Business

Want to get yourself some free advertising on Google? I kid you not -- it's a real thing. 
Over 100 Billion searches are performed on Google every month. So, if your business is not discoverable on Google, you are losing out on a huge business opportunity. Fortunately, Google makes it easy for small business to list their business on Google products such as Maps, Google+ and on search engine.
Google My Business is a free tool that lets you list your local business easily. Its a great way to build your web presence and generate more leads.

2) Think With Google

Speaking of seeking data to help your company evolve, don't miss Think With Google. It's a free marketing resource loaded with consumer trends, marketing insights, case studies, industry research, and creative inspiration.
Think With Google is a nice place where you can get useful articles, various infographics and interviews of industry leaders. This site is updated constantly with loads of useful content that you can use to grow your business.
It also has collection of creative AD campaigns you can draw inspiration from.

3) GoMo

Did you know that 67 percent of people say a mobile-friendly site makes them more likely to buy a product or use a service? (Or that even if these people like your business, 50 percent will use you less often if your website is not mobile friendly!) Don't fall into the latter category. In last year's article about mobile marketing, I mentioned how Google offers a way for you to build a free mobile website for a year. Google's GoMo can also take your existing website through a free diagnostic test to determine to what extent it is (or is not) already mobile friendly.

4) Google Alerts

At ProfitBooks, we have to constantly keep ourselves updated with latest developments in the accounting and taxation industry. For this, we rely on Google Alerts. This very useful free service from Google sends you an email alert whenever there is any news about topic of your interest appears on internet.
With this, you can stay updated about your industry news and can even track your competitor! For example, you can sign up to get notified whenever someone mentions your company, products, executives, or your competition. Its super simple to use – you just need to add a topic or a search phrase and create an alert.

5) Google Trends

You're in the process of evolving your business with the changing times. You need to determine what kind of marketing language and descriptive terminology to use for your sales materials, website copy, and search engine optimization. Consider plugging some of your terms into the Google Trends search bar to see how searches for these terms have changed over time. Look for those still trending upward, and review the additional detail Google provides.
In addition to the Google Alerts, Google Trends can be a great tool for helping you monitor industry trends. It enables you to evaluate the popularity of certain terms, compare them against other keyword variations, analyze how their popularity varies over time and in different regions/languages, and shows related keywords, which can be helpful in getting new keyword suggestions.

6) Google Voice

In an era when people use their phones to surf the web, it's only natural to start using the web to manage our phones. Google Voice, albeit only available in the U.S., allows you to do just, making it easy to manage multiple phone lines, create personalized voicemail messages depending on who's calling, and easily transcribe voicemail messages, making it much easier to stay on top of a busy voicemail inbox. 
To learn more about the various features available with Google Voice, check out Google's support documentation, and watch the video overview below.

7) Google FeedBurner

Want to grow your reach? Then you should be allowing your visitors to subscribe to your website content, particularly your blog, using feeds. By setting up a Google FeedBurner account, your site visitors can subscribe to your content and receive regular updates via their web browsers, RSS readers, or email. And considering subscribers are extremely critical to the growth and reach of a business blog, offering subscription options for your content isn't something you want to overlook. 

8) Public Data Explorer

Google’s Public Data Explorer provides public data and forecasts from a range of international organizations and academic institutions including the World Bank, OECD, Eurostat and the University of Denver. These can be displayed as line graphs, bar graphs, cross sectional plots or on maps.

9) Keyword Planner

If you are planning to start advertising on Google, Keyword Planner will give you an estimate of search traffic and budget. Its a great tool to find out which keywords people are searching for more often. You can slice and dice the data based on geography, gender, interest, browser, mobile device and much more.

10) Google Scholar

Fed up of routine articles on a specific topic – like business growth? Get more meaningful information using Google Scholar. It is an online, freely accessible search engine that provides a simple way to broadly search for scholarly literature. It searches a wide variety of sources, including academic publishers, universities, articles, theses, books, abstracts and court opinions.
Google Scholar aims to rank documents the way researchers do, weighing the full text of each document, where it was published, who it was written by, as well as how often and how recently it has been cited in other scholarly literature.

Thursday, 19 October 2017

Major Google’s limits you may not know exist!! - SEO , Explained.

10/19/2017 10:28:00 am
Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into.

1. 1,000 properties in Google Search Console

Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps) to your Search Console account.”

2. 1,000 rows in Google Search Console

Many of the data reports within Google Search Console are limited to 1,000 rows in the interface, but you can usually download more. That’s not true of all of the reports, however (like the HTML improvements section, which doesn’t seem to have that limit).

3. Google Search Console will show up to 200 site maps

The limit for the number submitted is higher, but you will only be shown 200. Each of those could be an index file as well, which seems to have a display limit of 400 site maps in each. You could technically add each page of a website in its own site map file and bundle those into site map index files and be able to see the individual indexation of 80,000 pages in each property… not that I recommend this.

4. Disavow file size has a limit of 2MB and 100,000 URLs

According to Search Engine Roundtable, this is one of the errors that you can receive when submitting a disavow file.
5. Render in Google Search Console cuts off at 10,000 pixels

Google Webmaster Trends Analyst John Mueller had mentioned that there was a cutoff for the “Fetch as Google” feature, and it looks like that cutoff is 10,000 pixels, based on testing.

6. Google My Business allows 100 characters in a business name.

7. 10 million hits per month per property in GA (Google Analytics)

Once you’ve reached this limit, you’ll either be sampled or have to upgrade.

8. Robots.txt max size is 500KB

As stated on Google’s Robots.txt Specifications page, “A maximum file size may be enforced per crawler. Content which is after the maximum file size may be ignored. Google currently enforces a size limit of 500 kilobytes (KB).”

9. Sitemaps are limited to 50MB (uncompressed) and 50,000 URLs

All formats limit a single sitemap to 50MB (uncompressed) and 50,000 URLs. If you have a larger file or more URLs, you will have to break it into multiple sitemaps. You can optionally create a sitemap index file (a file that points to a list of sitemaps) and submit that single index file to Google. You can submit multiple sitemaps and/or sitemap index files to Google.

10. Keep URLs to 2,083 or fewer characters

While Google doesn’t have a limit, you probably shouldn’t go over Internet Explorer’s limit of 2,083 characters in the URL.

11. Google’s crawl limit per page is a couple hundred MBs

That is according to Google’s John Mueller and represents a significant jump from the 10MB limit in 2015.

12. Keep the number of links on a page to a few thousand at most

While Google doesn’t have a hard limit on the number of links per page, they do recommendkeeping it to “a reasonable number,” clarifying that this number is “a few thousand at most.”

13. 5 redirect hops at one time

Google’s John Mueller has said that Googlebot will follow up to five redirects at the same time. I don’t know if anyone has ever looked into the total number Google will follow. I did a little digging in Google Search Console and found one page still showing links as “via intermediate links” with a 10-hop chain. Yes, the original still showed in that case, but I also found some others that were cut off at six hops, even though they had more in the chain. I would say keep it to as few as you can, just in case.

14. No limit on word count on a page

It’s often recommended to keep it to 250 words, but there’s really no limit.

15. Google search limits to 32 words

Fun fact: Each word is also limited to 128 characters.

16. 16 words on alt text

While there’s not really a limit per se, this test is still live, and only the first 16 seem to count.
17. There is no limit to how many times a site can show on first page

That’s right, one domain can take the entire page if it’s relevant enough. 

18. YouTube maximum upload size is 128 GB or 12 hours

The maximum file size that you can upload is 128 GB or 12 hours, whichever is less. We’ve changed the limits on uploads in the past, so you may see older videos that are longer than 12 hours.

19. Google Keyword Planner limits you to 700

You are limited to 700 keywords in Keyword Ideas. This is also the limit when uploading a file to get search volume and trends, but you can upload 3,000 keywords at a time to the forecaster.

20. YouTube’s counter limit

YouTube’s counter used to be a 32-bit integer, limiting the possible video views it would show to a little over 2 billion (2,147,483,647). YouTube now uses a 64-bit integer, which can show ~9.22 quintillion views (9,223,372,036,854,775,808).

Saturday, 14 October 2017

What is Google PageRank and Sandbox? How to Avoid Sandbox? - explained, Frequently Asked Questions, SEO

10/14/2017 11:01:00 pm
What is Google PageRank, and how important is achieving high PageRank when trying to earn a high spot in Google’s search engine? Keep reading to learn the answers to these and many more questions.

What is Google PageRank?

Google PageRank (one word) is Google’s measure of the relative importance of a Web page on the Internet. The numbers rank from 0 to 10. The higher the number, the stronger the PageRank.

What is the difference between PR (page rank) and SERP (Search engine result page)?

Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

How is PageRank determined?

PageRank is calculated based on both the quantity and PageRank quality of your incoming links. The higher the PR of your incoming links, and the fewer outbound links there are on a page, the more PR is passed to your Web page. For example, a Web page with a fairly high Google PageRank of 6, but divided among many outbound links, might pass along much less PageRank than a PR4 page with only one or two outgoing links. It’s best to consider PageRank transfer on a case by case basis rather than as an overall blanket assessment. The number of variables is simply too high for easy calculations.

How does a page move higher from one PageRank level to the next?

PageRank is represented numerically from a low of PR0 to a rarely achieved high of PR10. PageRank is not a series of equal steps. It is logarithmic in its calculation. In the same way that the earthquake Richter scale is exponential in calculation, so too is the mathematics behind Google PageRank. It takes one step to move from a PR0 to a PR1, it takes a few more steps to PR3, it takes even more steps to PR4, and many more steps again to PR5, and so one. Each level is progressively harder to reach.

Webmasters and SEOs trying to achieve a strong rank in Google want to understand the Google Sandbox. What is it? Does it really exist? Is there a way to avoid it entirely? Wayne Hurlbert takes you through most of what you ever wanted to know about the Sandbox, but didn’t know who to ask.

What is the Google Sandbox?

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process. so basically it is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

When did the Google Sandbox first appear?

Website owners and search engine optimization professionals began to notice the Google Sandbox effect, real or imagined, starting in March, 2004. Websites launched after that date were noticed to not be ranking well for their first few months live on the Internet. The rankings were seen as poor despite good Google PageRanks, strong incoming link totals, and overall good optimization practices being employed.

How do I know if I am in the Sandbox?

You can look for evidence of Sandbox activity. Does your site have a strong Google PageRank, along with good incoming links? Does it get excellent search results in some secondary search phrases? Then, if your site is still nowhere to be found for the most important searches, it is likely the site has been placed in the Sandbox.

If a site were suffering from a Google penalty, the site would not appear in the Google search engine results pages (SERPs) for even the less important searches. The site would also show no PageRank — not even a grey bar on the Google Toolbar.

So How do we get out of it?

Again there is no exact answer, but from what I can see, the best way to get out of it is to keep adding fresh content to your site.

Keep building quality links (gradually) Here is a good article for building quality link 

Let Google see that you are serious about your site and that it can be trusted. If you build a site that gets Sandboxed and then you never do anything with it again, this pretty much tells it’s own story and Google will not see any trust.

Please remember to take this advise with a pinch of salt. There are that many rumors in the world of SEO it’s no wonder it’s becoming so complicated.

The big question many people ask is how to avoid Google sandbox. Again, there is no straight answer but here are some theories:

Use old domains or expired domains – The theory here is that Google already trusts the domain on the basis of its age. For advise on finding expired domain click here

Don’t build any links – Another theory is that sites are Sandboxed when they have unnatural links pointing to them. If this is the case, build your site around quality content and forget about link building for a couple of months!

Plan ahead – Instead of waiting until you have put your new site together before launching it, just get it out there a.s.a.p. Register your domain and add a bit of content. This will then give your site time to age a little before you fully complete it!


Well after my analysis I am pretty certain that the SandBox does exist and I believe it has got tougher since the May update. I also think that we shouldn’t get too caught up about it because if we do things correctly and ethically then it’s only a matter of time before we are out.

Although I have yet to find real proof on how to avoid it the theories that we have stated are fairly solid and believable.

Would it stop me from creating new sites with new domains?…. No

The next time I start a new niche site I will be certain to register my domain as early as possible and be extra careful when building links. We know that Goole has been banging on about quality content for years, and this is just another way to ensure that we abide by those rules.

Site owners who post crappy content and expect it to rank quickly will get nowhere and are likely to give up quickly. Site owners who post good quality content won’t mind waiting a few weeks or months before Google realises it.

It’s been an interesting study and I will continue to monitor my own tests.

Sunday, 24 September 2017

How ads are targeted to your site? A Full List of Targeting Options in Google AdWords - Digital marketing

9/24/2017 06:20:00 am
Every second, there are 2.3 million searches performed on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

In this article, you’ll learn what Google ads are, how Google ads work, and why you should run your own Google ads.

What Are Google Ads?

Google offers advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program.

Now, the question is how the google target customers?

Google AdWords may not have the deep interest targeting Facebook is known for, but it certainly has as much targeting as it has data available. Google just doesn’t have access to the people-centric bits of data, which is what makes Facebook’s Atlas experiment so noteworthy. Google’s primary advantage is their breadth of exposure, whereas Facebook is limited to their own site. With Atlas, Facebook takes over. But, that’s neither here nor there.

What can you use to target AdWords ads? Well, depending on what you’re looking for, you’ll either be pleasantly surprised or sorely disappointed. Where Google has data, they have deep data with robust options. Where they don’t, they have nothing.

  • Contextual Targeting

Show ads on sites related to your keywords.

Keyword Contextual Targeting delivers relevant messages to users based on the type of content they consume. You can connect with interested consumers at the exact moment they’re actively engaged in highly relevant content across the entire Google Display Network.

Keyword level contextual targeting enables you to:

  1. Find engaged consumers who are interested in what you sell.
  2. Use keyword-level targeting and bidding to reach your best customers.
  3. Add extra power with remarketing, frequency capping, exclusion controls and other targeting tools.
  4. Keep your brand safe by making sure your ads don't appear next to undesirable content.
  5. The Google Display Network reaches 92% of all Internet users in the U.S. It's a terrific way to find new customers and grow your business.

  • Location Targeting and Language Targeting.

Location targeting allows you to make your ads only display on queries originating from certain areas. It also allows you to exclude specific areas.You are able to specify countries, states, provinces, cities, counties, zip codes, and even congressional districts. When you select a location, Google will offer you suggestions as to other locations. You can choose to add, exclude, or “nearby” each location.

Language targeting allows you to choose the language of the sites that you'd like your ads to appear on. We'll show your ads to customers who use Google products (such as Search or Gmail) or visit sites on the Google Display Network (GDN) in that same language. Keep in mind that AdWords doesn't translate ads or keywords.

  • Device Targeting

Device targeting allows you to limit your ads to only appear on certain devices. Typically, this is the divide between PCs, laptops, smartphones and tablets, or the convergence of any of them.

You can also specify device targeting based on the location of the device, or the time of day. This allows you to, for example, target ads at PCs during work hours and mobile during off-work hours.

  • Topic Targeting

Show ads on pages about specific subjects.

Topic targeting is a close cousin to interest categories, but based on sites rather than audience. Pick a topic like travel, entertainment, or fitness, and Google will show your ads on groups of quality sites related to that topic.

This is an easy way to get exposure on many relevant websites, without needing to target them one by one. You'll find topic targeting under the Display tab in the main campaign dashboard of your account.

  • Placement Targeting

Similar to the previous two types of targeting, placement targeting requires that you create a list of approved websites, videos and apps for which your ads will be displayed. You manage this list within AdWords and can change it at any time.

  • Interest Categories

Show ads based on user interests.

Travel ads for travel fans: that's the simple goal of interest categories.
This form of audience targeting lets you target people whose online behaviors show they share a common interest, like sports or travel. Then you can show them highly relevant ads wherever they are online.

Web users can even identify their own interests through the Ads Preferences Manager, so they see the ads they want while helping advertisers reach their very best audience.

  • Re-marketing

Retargeting, also known as remarketing, that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
                                                                        google adsense, google adwords, Digital marketing, How ads are targeted to your site? A Full List of Targeting Options in Google AdWords

Sunday, 17 September 2017

Make your laptop a server ,create your own server and use it as file transfer using Xampp and FileZilla

9/17/2017 05:06:00 am
If you want to upload and download files on your  PC from anywhere, just turn it into a personal FTP server. With a  FTP server, you can upload and download files to the iPad, your friend’s house, or your laptop while you’re on the road using any FTP client from the your personal server. Setting up an FTP server may sound complicated that only system administrators can handle, but it’s actually quite easy and free with FileZilla an open source software.

**Before you start you need to set Static IP Address on your Computer

Install the Xampp Server on your system. you can download it from Here. and install it. you can get help from here. to install XAMPP.

After installing Xampp in your system run it and start 'Apache' 'MYSQL' and 'FileZilla' services. and 'module' will turn into green after the starting of all the services.

 Create your own server using xampp and FileZilla - Engineeringway

After that, click on admin button of  FileZilla and connect to server by simply clicking on 'OK'.

 Create your own server using xampp and FileZilla - Engineeringway

Now on FileZilla server window, go to 'EDIT' menu and then click on user. after that click on 'Add' button on sidebar and add users to whom you want to give access OF your FTP server.

 Create your own server using xampp and FileZilla - Engineeringway

After that go to 'shared folders' and locate folder that you want to share with your friends. and give rights to users accordingly.
 Create your own server using xampp and FileZilla - Engineeringway

click on 'OK' and you are done. how you can access file from "ftp://YOUR IP ADDRESS:21". this works for the device that are in same network or devices that are connected via same router. to access from another network you have to configure your router. for that go to your routers dashboard and click on 'Application' and then 'Port range forwarding' now define following settings and save it. and access FTP from any network via internet by using your public IP.  
i.e ftp://YOUR PUBLIC IP.

port forwarding - Engineeringway