- EngineeringWay


Shaping the great minds.

Sunday, 13 August 2017

Effective and proven tips for buying and selling domain names for profit.

8/13/2017 07:34:00 am
Would you like to be that lucky person who sells their domain for thousands or even a million dollars?

 It IS possible to find quality domains and resell them for huge amounts of money. The time is ripe for acquiring top domains and selling them.

Now that the Internet Boom is behind us, valuable names expire everyday. The best way to find these domains is to use services on the Internet such as DomainsBot to weed out the bad names. Or just check out Hot Lists on sites like Namewinner or Pool.

Buying and selling domain names is an exciting adventure that for some seems to conjure up images of finding hidden pirate treasure or guessing the winning combination on the next Powerball. Stories abound of domains that were purchased for $8 dollars 15 years ago being sold today for millions. Of course, that leads the more adventurous of us to wonder, “How can I do that?”
Here are some tips to get you pointed in the right direction when trying to buy or sell a domain name for profit.

  • Find names that offer real value.

    Think of ways that the domains you buy would be a valuable asset to the buyer. Picture someone who would benefit from buying the domain in a space you are very familiar with.
    Let’s play this out with a real example. Say you’re familiar with the real estate market in india, pacifica, and you have the opportunity to purchase pacificaapartments.com for $200. This might be a good deal. pacifica has a lot of rental property; it’s a competitive market; and there’s huge turnover in the apartment space because the india is home to a major university. Ask yourself:

    • How much does one month of rent profit a landlord, property manager or other prospective domain buyer? 
    • How about a year’s worth of rental profit?
    • Would you buy this name if you were in the space? If so, why?
    • What kind of domains are landlords, property managers, etc., using?
    • How much do they spend on advertising?
    • How much would this domain help them to sound authoritative in their space?

      If you can answer these questions with confidence and know this niche well, you probably already have an idea of who to contact and how to make a compelling case for how this domain could help their business grow.
      buying and selling domain 

      • Contact Large Businesses with Deep Pockets.

        This approach takes some time and patience. Let's say you have acquired a great domain name that would work great for any business in the field of the stock market. You may want to locate some of the bigger sites or businesses and make an offer to sell your domain name. Make sure the name you own doesn't have any elements that are already trademarked because you may be forced to give up the name.
        You may want to go on the Internet and look up current websites that deal with stocks and find ones that don't have the greatest domain names. Make offers to these sites stating how your domain is much better and will HELP them. If you get a company to bite, the rewards are usually very generous!

        • Evaluating the price.

          Once you have a name in mind, how do you know if the price is fair? I like to use namebio.com to compare the domain I’m thinking about buying with similar domains that have sold. You can enter the keyword and also use some advanced search features to see a list of names similar to yours, what they actually sold for, and when they sold. You can also research current domain sales on venues like GoDaddy Auctions and Afternic. Finally, Ron Jackson issues a weekly report on DN Journal that covers the top public sales of the week. You can use all these resources to help you price your domains correctly.

          • Sell it on Domain Sites.

            The only sites you should even consider putting your name up for sale is on ebay.com, Afternic, or Sedo. These are the most popular and where some huge sales have taken place. The only downside is that there are high numbers of domains already for sale and usually the site will get a commission of something around 10%.
            There also may be a small fee to join. Appraisal Blast charges a minimal fee but no commission. Your domain will get more exposure there just because there aren't hundreds of domains for sale. You may also have luck selling it on forums such as DomainState. The prices of sales there seem to be lower.

            • Go after the end users. 

              Depending on the quality and reach of a given domain name this can be either an easy or difficult task. Your first step is to simply research websites of the same category as your keywords. See what the industry or niche is up to and what businesses and individuals are appearing on the top search results pages for the exact and similar keywords. You may even want to do a Google blog search for fresh results. Contact anyone you feel would benefit from owning your domain.

              Here’s a quick tip from DNW; Do a WHOIS search to see if your domain has been taken in any other extensions (.net, .org) and contact those registrants.

              Saturday, 12 August 2017

              Effective ways to Optimize Crawl Budget for SEO! - Crawl budget optimization, Googlebot, Spiders.

              8/12/2017 01:28:00 am
              When we hear the words “search engine optimization,” what do we think of? honestly, My mind leaps straight to a list of SEO ranking factors, such as proper tags, relevant keywords, a clean sitemap, great design elements, and a steady stream of high-quality content.

              how does crawl budget optimization overlap with SEO, and what can websites do to improve their crawl rate? so let's start with,

              First Things First – What Is a Crawl Budget?

              Crawl budget is the number of pages Google will crawl on your site on any given day. This number varies slightly from day to day, but overall it’s relatively stable.Web services and search engines use web crawler bots, also known as “spiders,” and "Googlebot" to crawl web pages, collect information about them, and add them to their index. These spiders also detect links on the pages they visit and attempt to crawl these new pages too.

              Depending on the purpose of the crawling, one may distinguish the following types of spiders:

              • Search engine spiders,
              • Web services' spiders,
              • Hacker spiders.

                  You can use tools such as Google Search Console and Bing Webmaster Tools to figure out your website’s approximate crawl budget. Just log in to Crawl > Crawl Stats to see the average number of pages crawled per day.remember one thing, “Search engine optimization is focused more upon the process of optimizing for user’s queries. Googlebot optimization is focused upon how Google’s crawler accesses your site.”

                  google Search console

                  1. Make sure important pages are crawlable, and content that won't provide value if found in search is blocked.

                  Your .htaccess and robots.txt should not block the site's important pages, and bots should be able to access CSS and Javascript files. At the same time, you can and should block content that you don't want to show up in search. The best candidates for blocking are pages with duplicated content, 'under construction' areas of the website, dynamically generated URLs, and so on.

                  Website Auditor is great for creating and managing robots.txt files.

                  2. Avoid long redirect chains.

                  If there's an unreasonable number of 301 and 302 redirects in a row on your site, the search spiders will stop following the redirects at some point, and the destination page may not get crawled. More to that, each redirected URL is a waste of a "unit" of your crawl budget. Make sure you use redirects no more than twice in a row, and only when it is absolutely necessary.

                  3. Find and fix HTTP errors and Fix Broken Links.

                  Any URL that Google fetches, including CSS and Java Script, consumes one unit of your crawl budget. You don't want to waste it on 404 or 503 pages, do you? Take a moment to test your site for any broken links or server errors and fix those as soon as you can.
                  In your Website Auditor project, go to Site Structure > Site Audit.
                  –°lick on the Broken links factor. In the right hand pane, you'll see a list of broken links on your site you'll need to fix, if any.
                  Then click on Resources with 4xx status code and Resources with 5xx status code to get a list of resources that return HTTP errors.
                  Submit your broken links to google using google broken link removal tool.

                  4. Set Parameters on Dynamic URLs.

                  Spiders treat dynamic URLs that lead to the same page as separate pages, which means you may be unnecessarily squandering your crawl budget. You can manage your URL parameters by going to your Google Search Console and clicking Crawl > Search Parameters. From here, you can let Googlebot know if your CMS adds parameters to your URLs that doesn’t change a page’s content.

                  5. Make Use of Feeds.

                  Feeds, such as RSS, XML, and Atom, allow websites to deliver content to users even when they’re not browsing your website. This allows users to subscribe to their favorite sites and receive regular updates whenever new content is published.

                  While RSS feeds have long been a good way to boost your readership and engagement, they’re also among the most visited sites by Googlebot. When your website receives an update (e.g. new products, blog post, website update, etc.) submit it to Google’s Feed Burner so that you’re sure it’s properly indexed.

                  Friday, 11 August 2017

                  What is Google Tag Manager? how it is different from google analytics - and how it works with google analytics.

                  8/11/2017 02:13:00 am

                  • What is Google Tag Manager? 

                  Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, re-marketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.

                  • Where people get it wrong?

                  A common misunderstanding is that Tag Manager is the same thing as Google Analytics. This is not the true! In reality, Google Tag Manager is a completely separate tool.Google Analytics (GA) has been around to help you collect, process, configure, and report website and mobile app data that results in actionable insights.Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app.

                  • Google Tag Manager consists of these three main parts.

                  1. Tag: A snippet of code (usually JavaScript) added to a page.
                  2. Triggers: Defines when and where tags are executed.
                  3. Variables: Used to receive or store information to be used by tags and triggers. same as in programming language.

                      • GTM And GA Working Together.

                      Decently,the possibilities of how the two tools work together are endless! there are a few ways to use Google Tag Manager with Google Analytics that are commonplace. For example, you can use Google tag manager to send precious data to Google Analytics, such as page views and events and much more. Let me reiterate that normally, you would have had to add JavaScript on your site, but not when using Tag Manager. for example,  Let’s say that you need to track button clicked on your website. For tracking purposes, it’s important to know two things:

                      1. How many people clicked the buttons? 
                      2. What page was the user on when it was clicked?

                      In this case, GTM allows you to easily set up a Click Trigger and a Google Analytics Tag to see what and which button are being clicked without needing to add any additional code to your site.

                      Google tag manager

                      • here are the 8 key benefits it offers:

                      1. Ease of use. GTM enables team members to make updates and add new tags quickly and easily, without complex code changes to the site. This allows the team to test each change and deploy when ready without the help of a developer, which streamlines the process, speeds time to launch, and allows the IT department to focus on larger projects like improving the site as a whole.

                      2. Easy updates and a future-proofed website. GTM makes future upgrades and enhancements much simpler, since modifications can be made through the interface and not on each page of your website. In addition, if you’re considering upgrading to Universal Analytics, GTM’s upgrades will make the gradual transition much easier.

                      3. Debug features. GTM’s built-in debug features allow the team to test and debug each update on your site prior to publication, ensuring that your tags work properly before they are live.

                      4. Version control. A new, archived version is created every time you publish a change through GTM, making it easy to rollback to a former version at any moment. This is ideal because it keeps tags organized; makes troubleshooting simple; and allows you to easily implement similar installations on new GTM containers.

                      5. Users and permissions management. GTM makes it easy to set permissions for individual users and control internally who has the ability to make changes to the website and assist with creating tags, macros, and rules.

                      6. Built-in tags. GTM comes with a number of important built-in tags for classic and Universal Analytics, AdWords conversions, remarketing, and more. This allows a marketing team that lacks coding experience to customize tags with just a few pieces of key information, without implementing complicated code or enlisting the help of a developer.

                      7. Functions with Google Analytics. Speaking of built-in tags, GTM also allows you to install a basic implementation of Google Analytics via Google Tag Manager. GTM includes a tag template that gives you all the options you would have had in your previous Google Analytics implementation. Plus, it’s compatible with older onsite code for event tracking, page views, and cross domain tracking.

                      8. Event tracking. Traditionally, event tracking involved adding code to the website to track visitor events like clicks, video engagement, and form submissions. GTM’s auto-event tracking feature eliminates the need to manually tag each link you want to track. Instead, you can target links or buttons by attributes that are already on the link or by using a standardized naming structure.

                      Monday, 7 August 2017

                      How google works? - All about the Google RankBrain algorithm and google Penguin.

                      8/07/2017 10:30:00 pm

                      • What is Google Penguin?

                      Following on the path of Panda, the Penguin update was announced by Google as a new effort to reward high-quality websites and diminish the search engine results page (SERP) presence of websites that engaged in manipulative link schemes and keyword stuffing.

                      The update is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.

                      The initial rollout of Penguin impacted 3.1% of English language search engine queries. Between 2012 and 2016, the filter went through 10 documented updates, evolving over time and influencing the SEO community’s understanding of the problematic practices Penguin sought to address. As of early 2017, Penguin is now part of Google’s core algorithm.

                      Penguin 4(7th Penguin update)

                      Penguin 4 differs from previous Penguin versions since it does not demote a web site when it finds bad links. Instead it discounts the links, meaning it ignores them and they no longer count toward the website's ranking. As a result of this, there is less need to use the disavow file.

                      Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it.

                      • What is RankBrain? 

                      RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

                      So RankBrain is the new way Google ranks search results?

                      No. RankBrain is just a part of Google’s overall search “algorithm,” a computer program that’s used to sort out the billions of pages it knows about and find the ones deemed most relevant for particular queries. in short RankBrain is just a part of Google Penguin.

                      Sunday, 6 August 2017

                      Effective and awesome top 10 Successful Google AdWords Campaign tips.

                      8/06/2017 05:46:00 am

                      As Google is telling you , you don't necessarily have to spend a lot on AdWords to get a lot out of the pay-per-click advertising. But even if you have a small daily budget or at least try to ensure that the right people are clicking on your AdWords campaigns.Google AdWords users and experts offer their 10 top tips for AdWords success.

                      1.Have a comprehensible goal 

                      "The most important part of any SEM [search engine marketing] campaign is to have a clear goal in mind," says Michael Ortner, CEO, Capterra, which connects buyers and sellers of business software. "With that in mind," Ortner says, "the advertiser needs to know what specific action they are trying to get their target market to perform. Is it completing a lead form? Calling an 800 number? Making an online purchase? Before you go live with your campaign, make sure you've identified that goal and know how you'll measure the results."

                      2.Give Top Keywords Ample Budget

                      Here are examples of the different keyword match types:
                      • Exact Match looks like this: [Main Street ROI]
                      • Phrase Match looks like this: “Main Street ROI”
                      • Broad Match looks like this: Main Street ROI
                      • Broad Match Modified looks like this:  +Main +Street +ROl

                      Once you have an idea of what keywords convert best for your business, it’s important to make sure that your budget is being spent to support those keywords.

                      While you want to leave some budget to be spent on testing new keywords, it’s a good idea to manage your top converting keywords by putting them in their own campaign. Then, you can dedicate the majority of your budget to flow to that campaign so you’re investing in what works. This will ensure your ad spend is directed at the keywords that will perform best for your business.

                      3. Keep your target customer in mind when writing your ads.

                      This one is very important. When "writing ads, follow the AIDAS principle of advertising," says Alexa Talpau, director of Online Marketing at Webs9, an Internet marketing company. That is, make sure your ads will "attract the Attention of your audience, raise customer Interest, convince customers that they Desire your product, lead customers towards taking Action (include a call-to-action) and [provide] Satisfaction if they end up choosing your website."

                      4.Always Use Negative Keywords

                      Negative keywords help reduce the amount of times your ad is served on irrelevant queries. For example, if you run a dental practice that offers root canals, and you’re bidding on keywords related to root canals, you don’t want your ad to show for someone searching for “root canal malpractice”.
                      Negatives are particularly important when running Phrase, Broad, and Broad Modified match types. You can always see the actual searches that trigger your ads by going to your keywords tab and clicking on the “search terms” button. If any searches show up in that report that you don’t want to be advertising on, then add them to the negative keyword list.

                      5.Don't ignore mobile users.

                      "Ensure that you are using mobile-preferred ads within your enhanced campaigns," says Shelly Cihan, digital marketing manager, Adworkshop, a digital marketing agency. "This allows for customized message and mobile specific calls-to-action (CTAs) that will speak directly to your mobile users," she explains. "Coupling this with a mobile-optimized landing page will result in higher conversion rates and a positive user experience."

                      6.Always be testing.

                      "Once you identify your AdWords campaign goal/action, plan various tests to try to maximize your outcome," says Ortner. "These tests [should] span the entire funnel, beginning with identification of keywords to bid on and which ad copy to use, to the design of the landing page and any follow-on email marketing campaigns," he says. "But only run one test at a time. If you change your landing page design and add 20 new keywords to your campaign at the same time, you won't know which change made a bigger impact."

                      7.Make Sure You’ve Checked The ‘Auto Tagging’.

                      This is the checkbox that will pass the ‘gclid’ through to Google Analytics and allow AdWords to send data to it as well.

                      The checkbox is located under Account Settings > Preferences after clicking the wheel at the top right corner of the screen (Next to your customer ID & Email):

                      After that, you’ll have to link your AdWords account to your Analytics account, which is done through the interface of your Analytics account. Only after doing this will you be able to see your AdWords campaigns data in your Analytics reports.

                      8.Make Sure Everything Is Approved

                      I know that this might sounds like an obvious tip, but often you’ll be able to find disapproved ads that you missed (and as a result – the entire ad group was inactive), important keywords for which the bid was too low (perhaps a competitor entered the arena and raised the minimal bid?), or keywords that clash with other keywords within a different ad group.

                      9.Use Google's Remarketing feature.

                      "Don't neglect Google's Remarketing option," says Christopher S. Penn, vice president, Marketing Technology, SHIFT Communications.

                      "As long as you've configured it correctly in Google Analytics, Smart Lists leverages Google's big data capabilities to track who has visited your website by any means (including AdWords campaigns), and identifies who is statistically most likely to convert," Penn says. "Google then pushes that data back into AdWords for you to use in your AdWords campaigns for remarketing. It's a powerful tool that not many people know about or have talked about for making the most of your ad dollars."

                      10.Search Lost IS (budget)
                      A statistic that’s worth checking at the campaign level is the Search Lost IS column, which will show you the percentage of potential impressions that you lost due to insufficient budget.If you can, go to the CEO and ask him to increase your budget (assuming the campaign is reaching its targets and the conversions that it generates are relevant and profitable enough for you).